Pick on somebody your own size.

Bullies haven’t been cool since Biff Tannen graced our presence, and even he wasn’t the brightest crayon in the box.  North Face has proven they’re not quite the cool guys in school like many may have believed them to be.  When 18-year-old Jimmy Winkelmann created a parody brand, “South Butt,” North Face decided to file a lawsuit against the teenager rather than laughing along with the joke.

The story became viral most recently when South Butt released a Facebook app that allows you to use your judgment to see if you can “tell a butt from a face.”  The popularity of the app strengthens South Butt’s case that their brand is truly a mere parody and proves that the class clown can sometimes come out ahead of the school bully.

North Face’s decision to sue ultimately ruined their reputation.  Sorry Biff, your days are over.