How to look bad: File a bad lawsuit, lose, then appeal anyhow

Sedgwick-Claims-Management-Services-logoSedgwick Claims Management looked bad, then worse, now awful.  A guy was upset with the company so he took some pictures of Sedgwick and put them on fake “wanted” posters.  Sedgwick responded by hiring a big national law firm (Lord Locke) to go after the guy, who chose to defend himself.  Sedgwick lost the case, because the judge ruled it was (rightfully) fair use.

Not content with looking foolish in court once, Sedgwick is going back for more.  They’ve appealed the ruling and, as Eric Goldman states, they have “extra time to bask in the glow of the Streisand Effect”.