In September of 2006, a woman posted a video of her snapping the phone in half. Samsung was obviously not pleased about this, so they had it removed from YouTube due to copyright infringement. While copyright infrigement is not the right angle to take on this, it does appear that there might have been some tampering with the phone to make it easier to break. However, Samsung still screwed this up.
Prior to them getting the video taken down, not many people had seen it. Since then, it became a huge hit. Not only have more people seen the video now, but Samsung’s reputation has taken a bit of a hit.
More info about this can be found at Mobile Business Magazine.