AT&T $10 DSL

AT&T LogoWhen AT&T was trying to get the FCC to allow them to acquire Bellsouth, one of the concessions they had to make was to offer a low-end version of DSL for $10/month.

AT&T did as they were told, but tried their best to keep it very quiet. The result was much publicity about the $10 DSL — not only for the price, but for the way they tried to hide it. If they had just been up front about it, the press reporting on it would have certainly been much less.