Last year, Dr. Simon Singh was sued by the British Chiropractic Association for publishing his doubts on what some chiropractors were claiming their care could cure. His article in the Guardian explained there was little (if any) evidence to support some of the claims used by the BCA concerning what chiropractors could treat. The resulting law suit got very messy and, because the UK laws greatly favor those who claim defamation, things are not going well for the BCA. Much attention is now focused on the questionable treatments the BCA once boasted about.
Surprisingly, much of the “dirt” that has resulted from this case has been uncovered by a group of bloggers that dug deeper into the case than some UK journalists. One blogger reports that every chiropractor associated with the BCA is being examined for false marketing claims. The findings show that a staggering one in four chiropractors in Britain are now under investigation for allegedly making misleading claims in advertisements.
If the BCA is smart, they will rethink their marketing plan STAT, or the world of chiropractic “medicine” will change forever.