Wikileaks
March 5, 2008 – 8:55 pm
In an efforts to showcase some illegal activity (tax evasion and money laundering) at Swiss bank, the Wikileaks site posted some information about some of the bank’s clients.The Bank Julius Baer fought back and successfully convinced a San Francisco judge to have the site taken down, which succeeded. As is the case with other Streisand Effect situations, the information exploded all over the internet.
An AP article quotes Mike Masnick, who coined the phrase “Streisand Effect”, as saying:
It’s a perfect example of the Streisand Effect. This was a really small thing that no one heard about and now it’s everywhere and everyone’s talking about it.
I agree completely. I’m amazed that companies still haven’t figured out that this always backfires on them.
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