MediaDefender

As posted on SlashDot:

“It looks like MediaDefender, in an effort to quell the explosion of negative publicity over its leaked email archive, has instead done the opposite and spread it even more widely. Ars Technica is reporting that MediaDefender has sent scary-lawyer letters to two popular BitTorrent sites, MegaNova and IsoHunt, demanding that they remove the offending content. Both sites have responded with derision. Also, Ars notes that MediaDefender seems to be behind a DDoS attack against the site that originally leaked its email.”

Final word to Ars’s Ryan Paul: “MediaDefender’s entire business model has been based on recognition of the inescapable fact that litigation cannot stop the spread of content on the Internet, so it is ironic that the company has turned to legal threats.”

Married With Children

Married With Children: Her Cups Runneth OverIn 1989, Terry Rakolta and her children were watching an episode of “Married… With Children” titled “Her Cups Runneth Over“.  She was shocked by some of the things she saw in the episode, such as a woman who took off her bra (Playboy’s Miss June 1985, Devin Velasquez), a homosexual and a man in stockings.

Terry wrote letters to all of the show’s sponsors and convinced some of them to cancel their commericals.  This led Terry to appear on some talk shows, and the story eventually hit the front page of the New York Times.

However, all of this publicity was great for the show — the ratings went through the roof and the publicity is sometimes considered the reason the show lasted so long.  In fact, the producers reportedly have sent a fruit basket to Rakolta every Christmas since then.

Manchester Cathedral

Resistance: Fall of ManOn June 9, 2007, the Church of England threatened legal action against Sony for a PS3 game titled “Resistance: Fall of Man”.  The game features a bloody shoot-out inside of the Mangester Cathedral.  The Church was looking for an apology from Sony and to have the game pulled from stores.

Sony apologized, but the left the game for sale.  The controversy resulted in huge publicity for the game, which has since become the best-selling PS3-exclusive game.

iPhone Skins

iPhoneWhen the iPhone was first unveiled in January, 2007, many people were very impressed with the slick look of the interface. As a result, a number of people starting making iPhone skins for smartphones (to make their phone look like an iPhone).

Apple attacked them legally, then took it a step further – they went after bloggers that simply reported on the skins.

As The Age says: “Ironically, Apple’s attempts to have the files removed from the web has only given the skins greater publicity, and they have already begun spreading to other websites.”

HD-DVD

HD-DVD LOLCATHD-DVDs are protected using a system known as AACS. In order for someone to bypass AACS and make a copy of a disc, a 16 digit hexidecimal code must be first known.

When the code was first discovered, it was posted on Digg. It was quickly removed by the Digg staff, which very quickly caused a huge revolt. Users posted the number hundreds of times on Digg, while the Digg staff kept trying to delete those entries as quickly as they could.

As a result of them trying to keep the number quiet, it became huge. As of right now there are 857,000 pages in Google with the number, along with a few domain names and even a song about it.

09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0

FedEx

FedEx FurnitureA guy with no money started making furniture out of FedEx boxes, all of which were given away for free and obtained legally. FedEx decided to go after him.

They weren’t concerned about the use of the boxes, but the fact that he posted photos of his new furniture.

Just to make sure we knew FedEx was inept, they also added that they knew he intended to make money from his website because he used the .com TLD rather than another.

Diebold

DieboldIn the spring of 2003, 15,000 internal e-mails from Diebold were leaked onto the internet.  The e-mails largely showed the concern that the company had over the security of their own voting machines.

Abusing the power of the DMCA, Diebold sent cease-and-desist letters to every site that had posted the e-mails.  Two college students, Nelson Pavlosky and Luke Smith of Swarthmore College, knew better.  They knew that Diebold was not within their rights to demand that the information be removed, so they sued Diebold for abusing copyright law.

The suit drew a ton of media attention and a few days later Diebold announced that they would not try to stop anyone else from publishing the messages.

Cisco Systems

Michael LynnInternet Security Systems research analyst Michael Lynn was scheduled to speak at the 2005 Black Hat conference about a flaw in Cisco’s routers that was a major security threat.

Just before he was to speak, Cisco threatened him with legal action and his company decided not to give the presentation.

He promptly quit his job and presented the information anyhow. This move earned him a job with one of Cisco’s competitors as well as much respect from his peers.

AT&T $10 DSL

AT&T LogoWhen AT&T was trying to get the FCC to allow them to acquire Bellsouth, one of the concessions they had to make was to offer a low-end version of DSL for $10/month.

AT&T did as they were told, but tried their best to keep it very quiet. The result was much publicity about the $10 DSL — not only for the price, but for the way they tried to hide it. If they had just been up front about it, the press reporting on it would have certainly been much less.

AllOfMP3

AllOfMP3AllofMP3 is a music store operating out of Russia that (illegally) sells MP3 files for pennies each.

They’re already quite popular, but the people trying to stop them only make them bigger. In particular, US trade representative Susan Schwab has been very outspoken against them.

This recenly led an Allofmp3 spokesman to tell local media “Susan Schwab markets us so effectively – she could already be our press secretary.”