Richard Carpenter

As Techdirt put it: “A new Chancellor was selected to lead a Community College District in northern Harris County, Texas. A critical blog was set up to blast the new Chancellor, who quickly had IT block it on all campus computers. As these things always do, it backfired. The college was sued, forced to unblock the blog, and thanks to the media attention, now everyone in Houston knows about the blog.” Didn’t quite work the way he expected, huh? One would imagine that the blog got barely any traffic prior to this. Perhaps ignoring it would have been a better option.

The blog in question: richardcarpenterwatch.blogspot.com

Barbara Streisand

Barbara Streisand’s HouseIn 2003, Barbara Streisand filed a $50 million lawsuit against Kenneth Adelman because he had posted an aerial photo of her home on his website. His website contained around 12,000 photos of the California coastline as a way to document coastal erosion.

Streisand’s house had gained virtually no attention online until she filed the lawsuit, afterwhich it became very popular.

The image at the top is not the one in question – it’s just a current photo from Microsoft Live Maps. To see the original photo, you can go here.

Sylvia Browne

Sylvia BrowneA man named Robert Lancaster created a site called Stop Sylvia Brown, which makes a case for Sylvia not being a “true psychic medium”.

Whether she is or not, Mr. Lancaster has every right to express his opinion. Sylvia and her lawyers disagreed. They demanded that she stop using her trademark, which showed their lack of knowledge about the law. Trademarks don’t exist so you can stop anyone from using your name — they exist so that people don’t confuse you or your product with another one. For example, if I wanted to say “Coke is awful”, I’m free to do so. However, I can’t create a new beverage and call it “Coke”, as that would be a trademark violation.

As TechDirt put it: “In the meantime, I had not previously been aware of a site criticizing the supposed psychic — but, thanks to her lawyer’s attempt to shut it down, a lot more people know about. You would have thought a psychic would have recognized that such a plan would backfire.”

Washingtonienne

WashingtonienneIn 2004, a Senate aide named Jessica Cutler kept a very explicit blog titled “Washingtonienne”, in which she detailed her sexual escapades. One of those men listed on the blogs was another aide named Robert Steinbuch, and he was quite upset to find that kind of information on her site.

In typical Streisand Effect fashion, Mr. Steinbuch waited until most people had forgotten about this story only to have to bring it up in court. The reason was to “restore his good name”, but this had the reverse effect as now a whole new group of people got to hear the sordid details.

Court TV has a more detailed article about this, and Wonkette has a copy of all of the blog entries.

Traffic Power

Traffic PowerTraffic Power is a company that offers to help improve the ranking of your site in the search engines.

A customer of theirs had a bad experience and created a site to express his displeasure. The Wall Street Journal, who had already written about the case before, decided to dig a little deeper. They found all kinds of things out and made Traffic Power look even worse.

As TechDirt put it, “congratulations to Traffic Power for figuring out how to use the Streisand Effect to magically turn one random blog’s negative comments into a complete negative article in the Wall Street Journal.”

Tintin In the Congo

Tintin in the CongoTintin In The Congo is a series of comic strips in a book, written in 1931 by Belgian author Herge.

In July of 2007, Britain’s equality watchdog (The Commission for Racial Equality) came down hard on the book, accusing it of making black people “look like monkeys and talk like imbeciles”. They also added that it depicted “hideous racial prejudice” and they called for it to be banned.

This caused sales of the book to jump by 3800%. In fact, a few days after they called for the book to be banned, it had climbed to number eight on Amazon’s most popular books list. Four days earlier, it had been at #4,343.

The Pirate Bay

The Pirate BayThe Pirate Bay is well-known for their BitTorrent tracking and is a very popular place for people to share music, movies, software, etc.

In May of 2006, The Pirate Bay’s Stockhole were raided and their servers were seized. The MPAA considered it a major victory and made sure everyone knew about the raid.

Three days later, the site was back online and had to add more servers than before to handle the massive increase in traffic that the MPAA had pointed toward them.

The Grey Album

The Grey Album“The Grey Album” was released by DJ Danger Mouse in 2004. It used samples from the Beatles’ “White Album” and Jay-Z’s “Black Album”, and became quite a hit.

EMI, who own the rights to most of the Beatles’ music sent a cease-and-desist letter both to Danger Mouse and to stores that were selling the album.

This lead to a protest known as Grey Tuesday, where around 170 websites posted copies of the album on their sites for 24 hours as an act of protest. This led to more than 100,000 copies of the album being downloaded, totaling over a million individual tracks.

Some of the sites received cease-and-desist letters after that, but no charges were ever filed.

Samsung Phones

Samsung Phone BrokenThe Samsung SGH-X820 (also known as the “Ultra Edition”) is one of the thinnest phones available at only 6.9mm thick.

In September of 2006, a woman posted a video of her snapping the phone in half.  Samsung was obviously not pleased about this, so they had it removed from YouTube due to copyright infringement.  While copyright infrigement is not the right angle to take on this, it does appear that there might have been some tampering with the phone to make it easier to break.  However, Samsung still screwed this up.

Prior to them getting the video taken down, not many people had seen it.  Since then, it became a huge hit.  Not only have more people seen the video now, but Samsung’s reputation has taken a bit of a hit.

More info about this can be found at Mobile Business Magazine.

DeCSS

DeCSS is a program that is able to decrypt a DVD that had been encrypted using CSS (Content Scrambling System).

The program was first released in October of 1999 and was similar to the later HD-DVD controversy as it provided a way for people to bypass the copy protection on a DVD>

The DCMA lawsuits that followed caused the software to become more popular and more sophisticated.